JR Smith inks deal with activewear brand LuluLemon NIL

According to sources, J.R. Smith signed a name, image and likeness deal with Lululemon, a popular activewear brand becoming Lululemon’s first male golf ambassador. While Smith isn't able to wear Lululemon at NCAA sanctioned events, but he can wear Lululemon in the company’s branded advertisements. Smith has been a hot topic in college sports not only because of his professional basketball career but his willingness to go back to college and earn his degree. He also signed signed with Excel Sports Management for NIL representation in January and there were many golf apparel and equipment manufacturers were interested in sponsoring Smith at that time.

For more details on this deal, please click here.

Source: Golfweek; RealFeelGolfMats